Media kit

An audience living between two countries.

The audience is split between the region and the diaspora. The channel is followed by viewers from Bosnia and Herzegovina, Croatia, Serbia, Slovenia, Montenegro, North Macedonia and Albania, as well as by the Bosnian diaspora in Germany, Austria and Switzerland, and regularly by viewers in the United States, Canada, Italy and Sweden. The topics are social and the tone is direct — which is why partnerships only work when the product is something I would use myself.

Numbers

24.300

Pretplatnika

Organski rast, bez plaćenih oglasa

40.000

Pregleda mjesečno

Prosjek posljednja tri mjeseca

540

Sati gledanja mjesečno

3.249 sati u šest mjeseci

72%

Publika 45+

Zaposleni, ustaljena kupovna moć

61%

Muška publika

Žene 39%

991

Objavljenih videa

Bez pauze od 2020.

Source: YouTube Analytics, last six months.

Alongside the channel, the website dijasporac.de:

1.796 visitors · 5.218 views

Who watches

Where they watch from

  • Bosnia and Herzegovina 38.7%
  • Germany 27.3%
  • Croatia 15.0%
  • Serbia 5.7%
  • Austria 4.9%
  • United States 3.6%
  • Switzerland 0.6%
  • Other countries 4.2%

Share of total watch time. Germany, Austria and Switzerland together account for a third — the diaspora watches longer than average.

How old they are

  • 65 and older 31.2%
  • 55–64 25.7%
  • 45–54 15.0%
  • 35–44 14.3%
  • 25–34 12.9%
  • 18–24 0.4%

An older audience: employed, property owners, people who send money home and travel several times a year. Not teenagers.

What I talk about

DiasporaSocietyTechnologyHomeland

Long format, no editing tricks — the show listens like a conversation. That is why partnerships make sense for products and services that need explaining, not just a logo in the corner of the screen.

Most watched

Partnership formats

In-video integration

60–90 sekundi, sredina videa

Proizvod predstavljam svojim riječima, unutar teme emisije. Bez čitanja gotovog teksta — publika prepozna razliku.

Series sponsorship

3–6 videa

Vaše ime uz cijeli serijal na jednu temu, plus spominjanje u newsletteru i opisu svakog videa.

Dedicated video

8–15 minuta

Cijela emisija na temu vezanu za vaš proizvod, uz istraživanje i scenarij prilagođen dijaspori.

Tell me what you're offering.

I answer every serious enquiry within two working days. Prices depend on the format and the slot.

Send enquiry